The Altica Group's ambition is clearly defined: to transpose the codes of the luxury hotel industry to 2 and 3* hotels and offer our guests the chance of a rare, special and superior experience, a far cry from the criteria of standard hotel chains.
This will be achieved by:
A different kind of hotel, with new standards compared to traditional 2* hotels
A unique design for each Altica hotel, making our individuality our strength
Personalised services enabling guests to have a different experience every trip
High-end services, from book-in to check-out, committing us to a dynamic of continual improvement